Is Video Production Right For Your Business?
If you’re wondering what video production has to do with business marketing, then check this out. According to a study by Cisco, by 2019 video will account for 80% of all consumer internet traffic. That’s a lot of video. In fact, according to the same study, almost one million minutes of video will cross the internet EVERY SECOND in 2019.
So what does that mean for you? It means that video is becoming the preferred method of communication. And that means that your business needs a video presence. Your message, values, products and services, all need a place to live online, in video.
Take a look around. Video is no longer just for film and television. Video production is happening in every kind of business or organization–from banks, to churches, wedding planners and non-profits. A video production company can help your business to do anything from creating memories, to executive business training, to sharing valuable safety tips, to presenting your company’s story, to promoting your fantastic product or service.
Video Production is our Specialty
At Vids Inc., we love video. Our experience and expertise has grown along with our clients. It has allowed us to venture into many areas. It has given us a well-rounded view of the limitless possibilities and power of video. Furthermore, we are passionate about the collaborative process with our clients. We walk you through the essentials and keep you up to date with the work, whether or not you have any knowledge of videography, video editing, story boarding, and the like.
Video Production Services
Vids Inc. is proud to offer high quality:
Think about certain products you grew up with. One thing that often stands out is a commercial jingle or some other aspect of the commercial that pops into your mind at the strangest moments. Commercials will always have a place in marketing.
Would you like to be able to return to a lecture given at one of your corporate events? Maybe you want to provide coverage for those who couldn’t attend or as part of a recruitment plan to bring in top employees. Having a record of these events can have numerous uses.
The growth of the Internet has seen several TV shows that are created only for the internet. These are often productions that don’t have the funding required of traditional television. That doesn’t mean the public will accept poor quality. You need to give them the best you possibly can to keep them returning.
People all find something they like to see continue, rather than simply be a one-time deal. They get favorite characters or a favorite subject and want to follow a person week after week. By having your webisodes done in a professional manner, you lend credibility to yourself and you increase the chances of gaining a loyal audience that won’t soon let you disappear.
This is only a small sampling of what video can be used for. In a world that is becoming more fast-paced daily, time is important to everyone, and getting information through video is quicker, and even more understandable to many, than through the written word.
The Video Production Process
Step 1: Video Production SWOT Analysis
Our methodology, similar to most top tier marketing companies, begins with a SWOT analysis. This analysis looks at your brand, product, or service. We assess it’s Strengths, Weaknesses, Opportunities, and Threats. With this knowledge, we work to develop a message that addresses all aspects of your identity, to build trust, authority, and engagement with your business. Beyond the usual features and benefits, we aim to get to the ultimate reason why your company stands out above the rest.
Step 2: Video Production Development
At this stage we review any current videos you have, their strengths, weakness, and success. We establish goals and brainstorm on the best way to convey your message in video format. We’ll set parameters, such as length of video, point of view, overall tone and message, as well as the videos main ‘call to action’. What do you want your audience to do after watching your video?
Step 3: Video Shoot
This is where we actually capture the footage. Sometimes this is scripted, sometimes it is candid. The main focus is that we are able to record, honest, compelling video content that is true to your brand, goal and ultimate message.
Step 4: Post Production
This is really where the magic happens. Our video production studio allows us to put many different video clips together into one single video message. Here we can zoom in on that perfect smile, speed up an extended process, add titles and subtitles, arrange your video clips into the best order, and add a compelling music soundtrack underneath. We can also add graphics, voice overs, adjust volume, adjust color, and so many more aspects of your video production.
Step 5: Implementation
After you’re 100% satisfied we’ll be happy to help you implement the video in your sales and marketing plans.
Why Hire Us?
Your business is most likely one of your passions. With that being the case, you do everything you can to become as skilled as possible at it. That is our philosophy. We love what we do and every time we can provide a client with a professional corporate video or video production that makes them happy, we know that we are on the right track. We make it our business to stay up-to-date with the latest equipment and procedures.
You can know beyond a doubt that when we work with you, you are getting all we have to give in the way of experience and training. In a way, you can say we are a bit selfish–because when you look good, we look good–and we all like to look good.
Vids Inc – Video Production Company, Houston, TX
Video Production | Vids Inc. – Houston, TX